The Athlete Standard (“AS”, “we”, “us”, “our”) is committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us, purchase our services or products, or participate in services provided by TAS.

1. Who we are

The Athlete Standard is operated by:

Business name: The Athlete Standard
Trading name: The Athlete Standard / AS
Registered address: CM2 8AH
Email: enquiries@theathletestandard.co.uk
Website: www.theathletestandard.co.uk

For questions about this Privacy Policy or how we use your information, contact:

Email: enquiries@theathletestandard.co.uk

2. Information we collect

Depending on how you interact with TAS, we may collect:

Contact information

Name
Email address
Telephone number
Address
Emergency contact information where relevant

Athlete and performance information

Where necessary to provide our services, we may collect information including:

Age and date of birth
Sport and playing/competition level
Training history
Performance goals
Testing results
Strength, speed, power and endurance data
Training and workload information
Recovery and wellness information
Competition information
Injury and rehabilitation information
Health information

Health-related information

Depending on the service you purchase, you may provide information concerning:

Previous injuries
Current injuries
Medical conditions
Medication
Physical limitations
Rehabilitation
Nutrition
Mental performance and wellbeing

Some of this information may constitute special category personal data under UK data protection law. We will only process such information where we have an appropriate lawful basis and, where required, an appropriate condition for processing.

Account and transaction information

We may collect:

Purchases
Subscription information
Payment status
Products/services purchased
Booking information

Payment card information may be processed directly by our payment providers rather than stored by TAS.

Website information

We may collect information such as:

IP address
Browser/device information
Website usage
Pages visited
Cookies and similar technologies

3. How we use your information

We may use your information to:

Provide AS services
Deliver athlete coaching and performance support
Conduct performance testing
Analyse performance data
Develop training and performance recommendations
Communicate with you
Manage bookings and appointments
Process payments
Manage subscriptions
Provide customer support
Monitor and improve our services
Maintain appropriate business records
Manage our website
Send marketing communications where permitted
Meet legal, regulatory and insurance requirements
Prevent fraud, misuse or other unlawful activity

Where appropriate, athlete information may be shared between relevant TAS practitioners so that services can be coordinated.

4. Lawful basis for processing

Depending on the circumstances, we may process your personal information under one or more of the following lawful bases:

Contract – where processing is necessary to provide a service you have purchased.
Legal obligation – where we are required to process information to comply with the law.
Legitimate interests – where processing is necessary for our legitimate business interests and does not unfairly override your rights.
Consent – where you have given consent for a particular use of your information.

Where we rely on consent, you may withdraw that consent at any time.

Withdrawing consent does not affect processing that took place before consent was withdrawn.

5. Athlete data and practitioner information

AS operates as a multidisciplinary performance organisation.

Where you use multiple AS services, relevant information may be shared between appropriate AS practitioners where necessary to coordinate your support.

For example, information from performance testing may be used by an S&C practitioner to inform training recommendations.

Where information is particularly sensitive, we will seek to limit access to those who have a legitimate need to see it.

We will not share your personal information with unrelated third parties simply for their own marketing purposes.

6. Sharing your information

We may share information with selected third parties where necessary to operate TAS, including:

Payment providers
Coaching and athlete management platforms
Website and hosting providers
Data storage providers
Communication platforms
Testing/data analysis platforms
Professional practitioners working with TAS
Professional advisers
Insurers
Legal or regulatory authorities where required

Where third parties process information on our behalf, we will take reasonable steps to ensure appropriate contractual and security arrangements are in place.

7. Cookies

Our website may use cookies and similar technologies.

Some cookies are necessary for the website to operate.

Other cookies may be used for purposes such as:

Website analytics
Understanding website usage
Improving website performance
Marketing

Where consent is required for non-essential cookies, we will ask for your consent before using them.

You can manage cookies through your browser and, where available, our website cookie settings.

8. How long we keep your information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to:

Provide our services
Maintain appropriate business and financial records
Resolve disputes
Meet legal obligations
Protect our legitimate business interests

Different categories of information may therefore be retained for different periods.

Where information is no longer required, we will take reasonable steps to securely delete or anonymise it.

9. Keeping your information secure

We take reasonable technical and organisational measures to protect personal information against:

Unauthorised access
Loss
Misuse
Alteration
Disclosure
Destruction

However, no method of electronic transmission or storage can be guaranteed to be completely secure.

10. Your rights

Depending on the circumstances, you may have rights including:

The right to access your personal information
The right to correct inaccurate information
The right to request deletion
The right to restrict processing
The right to object to certain processing
The right to data portability
The right to withdraw consent where processing relies on consent

Some rights are subject to legal exceptions.

To exercise your rights, contact:

enquiries@theathletestandard.co.uk

11. Marketing

We may send marketing communications where permitted by law.

You can unsubscribe from marketing communications at any time by:

Using the unsubscribe link in the communication; or
Contacting us directly.

You will continue to receive essential service-related communications where necessary to provide a service you have purchased.

12. Children's information

Some AS services may be available to young athletes.

Where AS works with athletes under 18, we may require appropriate parent/guardian involvement and consent depending on the service and circumstances.

We will take additional care when processing information relating to children.

13. International data transfers

Some of our technology or service providers may process information outside the UK.

Where this occurs, we will take appropriate steps to ensure that personal information receives an appropriate level of protection in accordance with applicable data protection law.

14. Changes to this Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, technology, legal requirements or how we process information.

The latest version will always be published on our website.

15. Complaints

If you have concerns about how we use your personal information, please contact us first at: