1. About AS
The Athlete Standard (“AS”, “we”, “us”, “our”) provides sports performance, testing, coaching, consultancy, educational and related services.
Our services may include:
Athlete Support
Coaching Support
Team Support
Performance testing
Sports science services
Strength & conditioning
Nutrition support
Psychology/performance psychology support
Digital products
Educational resources
Workshops
Consultancy
Other performance services described on our website
Specific services may have additional terms which will be provided before purchase.
2. Eligibility
You must provide accurate information when purchasing or applying for AS services.
Where an athlete is under 18, AS may require a parent or legal guardian to provide consent or participate in the relevant agreement.
AS reserves the right to refuse or discontinue a service where it considers that the service is unsuitable or cannot safely or appropriately be provided.
3. Our services
AS provides performance and educational services designed to support athletic development.
Our services are not a guarantee of:
A particular sporting result
Selection
Contract offers
Competition results
Personal bests
Injury prevention
Recovery from injury
Qualification for a particular event
Athletic performance is affected by numerous factors outside AS's control.
4. Medical and professional boundaries
AS performance services do not replace appropriate medical care.
You should seek appropriate medical advice where you have a medical concern, injury or condition requiring medical assessment.
Where AS identifies an issue outside the scope of its services, we may recommend that you consult an appropriately qualified healthcare professional.
Where physiotherapy, psychology, nutrition or other regulated/professional services are provided, those services will be delivered by appropriately qualified practitioners within their scope of practice.
5. Performance testing
Testing services may include physical, physiological, biomechanical, strength, power, speed or other performance assessments.
Testing results are influenced by factors including:
Athlete condition
Testing protocol
Equipment
Environment
Fatigue
Familiarisation
Measurement error
Testing results should therefore be interpreted within the context of the athlete and the testing protocol.
Testing does not constitute a medical diagnosis unless expressly provided as part of an appropriately qualified clinical service.
6. Coaching and recommendations
AS recommendations are based on the information reasonably available to us at the time.
Athletes and coaches remain responsible for communicating relevant information, including changes to:
Health
Injury status
Training
Competition schedule
Medication
Availability
Other professional support
Failure to provide relevant information may affect the suitability of recommendations.
7. Payments
Prices are displayed on the relevant AS product or service page unless otherwise agreed.
Payment may be made through the payment methods made available by AS.
Subscriptions and recurring services will continue according to the subscription terms shown at the point of purchase unless cancelled in accordance with the applicable cancellation terms.
8. Memberships and recurring services
Where you purchase a recurring AS membership:
Your membership will renew according to the billing frequency stated at purchase.
You may cancel future renewals in accordance with the cancellation process provided.
Services already delivered or committed to may not automatically be refundable.
Specific membership terms may apply depending on the service.
Any cancellation rights available to consumers under applicable law remain unaffected.
9. Bookings and cancellations
Where a service requires an appointment or booking:
Please provide reasonable notice if you need to cancel or rearrange.
AS may apply cancellation charges where these were clearly communicated before purchase.
If AS cancels an appointment, we will normally offer an alternative appointment or appropriate refund where applicable.
10. Digital products
Digital products may include:
Training programmes
Guides
Educational resources
PDFs
Videos
Templates
Other downloadable or online content
Digital products are licensed to the purchaser for personal use unless otherwise stated.
You must not:
Resell AS products
Redistribute AS content
Upload AS content publicly
Share paid resources with other people
Reproduce AS materials commercially
Nothing in these terms affects statutory rights relating to faulty digital content.
11. Intellectual property
All AS branding, logos, written materials, training resources, testing reports, graphics, videos, systems, templates and other original content remain the intellectual property of AS or the relevant rights holder unless stated otherwise.
You may use materials provided to you for your own personal or agreed professional use.
You may not reproduce, distribute, modify, sell or commercially exploit AS intellectual property without written permission.
12. Coach and team services
Where AS provides services to coaches, clubs or teams, the coach, club or organisation remains responsible for its own athletes unless otherwise agreed in writing.
AS does not automatically replace existing coaching, medical or performance staff.
The precise responsibilities of TAS and the coach/team will be defined by the relevant service agreement.
13. Practitioner services
Where AS introduces or provides access to specialist practitioners, the relevant practitioner may provide services within their own professional scope.
AS will take reasonable steps to ensure practitioners operating through AS have appropriate qualifications and professional arrangements for the services they provide.
Where necessary, practitioners may require separate consent, intake or contractual documentation.
14. Website information
We aim to ensure information on our website is accurate and current.
However, information may change and we do not guarantee that every page will always be completely current.
Website content is provided for general information and should not be treated as individual medical, nutritional, psychological or performance advice unless expressly provided as part of a purchased service.
15. Limitation of liability
Nothing in these Terms & Conditions excludes or limits liability where doing so would be unlawful.
This includes liability that cannot legally be excluded or limited under applicable consumer protection law.
Subject to this, AS will not be responsible for losses arising from circumstances outside our reasonable control or from information that you have failed to provide to us where that information was reasonably necessary to provide the service safely or appropriately.
16. Events outside our control
We will not be responsible for failure or delay caused by circumstances beyond our reasonable control, including:
Serious illness
Natural disasters
Infrastructure failures
Internet or technology outages
Government restrictions
Industrial action
Significant disruption to facilities
Other circumstances reasonably outside our control
Where this occurs, we will take reasonable steps to minimise disruption.
17. Complaints
If you are unhappy with a AS service, please contact us as soon as possible.
Email: cian@theathletestandard.co.uk
We will review your complaint and aim to respond appropriately.
18. Changes to these Terms
We may update these Terms & Conditions from time to time.
The latest version will be published on our website.
Where changes materially affect an existing service or contract, we will provide appropriate notice where required.
19. Governing law
These Terms & Conditions are governed by the laws of England and Wales, unless applicable law requires otherwise.
Any disputes will be subject to the jurisdiction of the courts of England and Wales, subject to any applicable consumer rights.