THE ATHLETE STANDARD
GENERAL SERVICE TERMS AND CONDITIONS
Last updated: 13 November 2026
1. ABOUT US
The Athlete Standard ("AS", "we", "us", "our") is operated by Cian Aldridge, a sole trader trading as The Athlete Standard.
Business address: CM2 8AH
Email: cian@theathletestandard.co.uk
Website: www.theathletestandard.co.uk
References to "you" or "the athlete" mean the individual purchasing or receiving our services. Where an athlete is under 18, this also includes their parent or legal guardian where appropriate.
2. SCOPE OF THESE TERMS
These terms apply to services supplied by AS, including sport science, strength and conditioning, rehabilitation support, performance psychology and nutrition.
Services may be delivered individually or as part of a multidisciplinary package, online, in person or through a combination of methods.
These terms should be read alongside your personalised Athlete Service Agreement, which confirms your selected services, deliverables, practitioners, fees and payment arrangements.
Where the personalised agreement contains specific arrangements that differ from these general terms, the personalised agreement takes priority for those specific arrangements. Nothing in either document limits your statutory consumer rights.
3. OUR SERVICES
AS provides performance support, education, assessment, coaching and guidance intended to help athletes develop and improve their performance.
The exact services available depend on your individual agreement. Not every service is included in every package.
We will explain the nature, scope, delivery method and limitations of your selected services before you enter into an agreement.
We reserve the right to decline services where they are outside our professional competence, qualifications, available resources or appropriate scope of practice.
4. PROFESSIONAL STANDARDS AND PRACTITIONERS
Services may be delivered by Cian Aldridge or other practitioners appointed by AS.
We aim to ensure that practitioners have appropriate qualifications, experience, professional competence and insurance for the services they provide.
Where AS contracts with you and appoints a practitioner to deliver part of your package, AS remains your contractual point of contact for that service.
Practitioners must work within their individual qualifications, professional boundaries and scope of practice. We may change an assigned practitioner where reasonably necessary and will communicate material changes to you.
5. NATURE AND LIMITATIONS OF SERVICES
Our services are intended to support athletic development and performance. They do not guarantee selection, sporting success, injury prevention, recovery times, specific results or improvements in performance.
Sport science testing, monitoring and analysis provide information to support decision-making. Results may be affected by testing conditions, equipment, individual circumstances and measurement limitations.
Strength and conditioning and nutrition guidance are not substitutes for medical care.
Rehabilitation support is limited to the services and professional scope of the practitioner providing it. Unless expressly agreed and delivered by an appropriately qualified professional, it does not constitute emergency medical diagnosis, treatment or physiotherapy.
Performance psychology services are not a substitute for mental health diagnosis, psychiatric care or clinical treatment unless expressly provided by an appropriately qualified professional.
6. ATHLETE RESPONSIBILITIES
You agree to:
a. Provide accurate and complete information relevant to your services.
b. Disclose relevant injuries, medical conditions, medications, allergies and changes in health where relevant.
c. Inform us of any changes that may affect your ability to participate safely.
d. Follow agreed instructions and guidance responsibly.
e. Attend appointments on time and complete agreed assessments or check-ins.
f. Communicate concerns, difficulties or dissatisfaction promptly.
g. Treat AS practitioners and other participants respectfully.
You must not knowingly provide misleading information or use our services in a way that places yourself or others at unreasonable risk.
7. HEALTH, SAFETY AND PARTICIPATION
You are responsible for ensuring that you are medically fit to participate in physical activity and for obtaining medical clearance where appropriate.
You must stop an activity and seek appropriate assistance if you experience concerning symptoms or believe continuing may be unsafe.
AS may pause, modify or refuse a service where we reasonably believe participation presents an unacceptable risk or falls outside our professional scope.
Where appropriate, we may request medical clearance before services continue.
Our services do not provide emergency medical assistance. In an emergency, contact the appropriate emergency services.
Any hands-on treatment or clinical intervention requiring specific informed consent will be subject to a separate consent process. Acceptance of these terms does not constitute blanket consent to treatment.
8. UNDER-18 ATHLETES
Athletes under 18 may only receive services where AS has agreed to accept them and the required parent or legal guardian consent has been obtained.
A parent or guardian may be required to enter into or approve the relevant service agreement, provide necessary information and support safeguarding arrangements.
Additional safeguarding, communication and consent procedures may apply depending on the service and practitioner.
9. SERVICE DELIVERY AND COMMUNICATION
Your personalised agreement sets out the delivery method, consultation frequency, check-ins, reporting and support included in your package.
Unless expressly agreed, services do not include unlimited messaging, immediate responses, 24-hour availability or emergency support.
We will make reasonable efforts to deliver services at the agreed times. Appointment changes or material service disruptions will be communicated as soon as reasonably possible.
10. APPOINTMENTS AND RESCHEDULING
Any applicable cancellation or rescheduling notice period will be stated in your personalised agreement.
If you need to rearrange an appointment, contact us using the agreed communication method.
Missed appointments, late cancellations and repeated non-attendance may affect service delivery and may be chargeable where this has been clearly agreed in advance.
If AS needs to cancel or rearrange an appointment, we will offer a reasonable alternative. Where a service cannot be provided, any appropriate refund or remedy will be handled in accordance with your agreement and applicable law.
11. FEES AND PAYMENT
Your personalised agreement will confirm the applicable fees, initial charges, recurring payments, billing frequency and payment dates.
Payments may be processed through Stripe or another agreed payment provider.
You authorise the agreed payments in accordance with your personalised agreement. You are responsible for maintaining valid payment details and notifying us of payment issues.
If a payment fails, we may contact you to arrange payment. Where payment remains outstanding, we may suspend services following reasonable notice, subject to applicable law.
No additional charges will be applied unless they have been communicated and agreed or are otherwise legally permitted.
12. SUBSCRIPTIONS, RENEWALS AND CANCELLATION
Where services are provided through a recurring subscription, your personalised agreement will explain:
a. The subscription price and payment frequency.
b. The initial commitment period, if applicable.
c. Whether and how the subscription renews.
d. The cancellation process and any applicable notice arrangements.
e. What happens when the initial commitment ends.
You may cancel in accordance with your personalised agreement and applicable consumer law.
Where statutory cooling-off, renewal or other subscription cancellation rights apply, those rights take priority over any conflicting contractual notice period or minimum commitment.
We will provide applicable subscription information, reminders, cancellation options and notices required by law.
You can submit cancellation requests to cian@theathletestandard.co.uk. Where applicable law requires an online cancellation route, we will provide one.
13. STATUTORY CANCELLATION RIGHTS
Where you enter into a qualifying distance or off-premises consumer contract, you may have a statutory 14-day cancellation period or other applicable statutory cancellation rights.
The applicable cancellation information, instructions and model cancellation form will be provided with the relevant service agreement.
Where you expressly request services to begin during an applicable cancellation period, you may be required to pay a proportionate amount for services already supplied if you subsequently cancel, where the law permits.
Any consent or acknowledgement required for digital content or fully performed services will be obtained separately where applicable.
Nothing in these terms removes or restricts your statutory rights.
14. REFUNDS AND SERVICE ISSUES
If you believe a service has not been delivered as agreed, contact us promptly so that we can investigate.
Any refund, repeat performance, price reduction or other remedy will be considered in accordance with your agreement and applicable law.
Fees are not automatically refundable simply because you change your mind, fail to attend or do not achieve your desired sporting outcome. However, this does not affect any statutory cancellation or consumer rights.
15. CHANGES TO SERVICES
We may make reasonable changes to delivery arrangements, resources, technology or practitioners where necessary.
We will not materially reduce or change your agreed services without communicating the change and obtaining agreement where required.
If we cannot provide a significant part of your agreed service, we will discuss an appropriate alternative or remedy.
16. INTELLECTUAL PROPERTY
All programmes, training plans, reports, assessments, documents, educational resources, videos, graphics and other materials supplied by AS remain the intellectual property of AS or their respective owners unless otherwise agreed in writing.
You receive a personal, non-transferable licence to use materials supplied as part of your services for your own development.
You must not reproduce, distribute, publish, sell, share or commercially exploit these materials without prior written permission.
17. CONFIDENTIALITY
We will treat personal and commercially sensitive information shared with us as confidential, subject to legal obligations and the requirements of delivering your services.
Information may be shared with relevant practitioners or other authorised individuals where necessary to coordinate your support, with an appropriate lawful basis.
We will not knowingly disclose confidential information unnecessarily or use it for unrelated purposes.
18. PERSONAL DATA AND PRIVACY
Personal information is handled in accordance with our Privacy Notice.
This explains how we collect, use, store, protect and share personal information.
Some services may involve sensitive information, including health, injury, nutrition and performance data. Such information will be handled in accordance with applicable data protection law.
You should read the Privacy Notice before providing personal information.
19. LIABILITY
We are responsible for providing services with reasonable care and skill as required by law.
Nothing in these terms excludes or restricts liability where it would be unlawful to do so, including liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or your statutory consumer rights.
We are not responsible for outcomes that cannot reasonably be guaranteed, including sporting selection, competition results, injury prevention or individual performance improvements.
You remain responsible for your own decisions and actions when participating in training or applying guidance. This does not remove any responsibility AS has under applicable law.
20. COMPLAINTS
If you are unhappy with any aspect of our services, contact:
Email: cian@theathletestandard.co.uk
Please explain the issue and include relevant details so that we can investigate.
We aim to acknowledge complaints promptly and provide a substantive response within 14 days where reasonably possible. If further investigation is required, we will keep you informed.
21. SUSPENSION AND TERMINATION
We may suspend or terminate services where:
a. You seriously breach these terms or your personalised agreement.
b. You repeatedly fail to make agreed payments.
c. Your behaviour creates a safety risk or is abusive towards practitioners.
d. We reasonably believe continued service delivery would be inappropriate or outside our professional scope.
Where appropriate, we will give notice and an opportunity to resolve the issue before suspension or termination.
Any outstanding payments, refunds or other consequences will be handled in accordance with your agreement and applicable law.
You may terminate your agreement in accordance with its cancellation provisions and your statutory rights.
22. EVENTS OUTSIDE OUR CONTROL
We are not responsible for delays or interruptions caused by circumstances beyond our reasonable control, such as serious illness, emergencies, severe weather, power or internet failures, or wider service disruptions.
We will make reasonable efforts to notify you and minimise disruption. This clause does not remove any applicable statutory rights.
23. THIRD-PARTY SERVICES
We may use third-party platforms and providers to support service delivery, including payment processors, communication platforms, scheduling systems and performance software.
Your use of those platforms may also be subject to their own terms and privacy policies.
AS is not responsible for independent third-party services outside our reasonable control, but this does not affect our obligations for services we have contracted to provide.
24. RELATIONSHIP WITH OTHER TERMS
These General Service Terms apply alongside your personalised Athlete Service Agreement, our Website Terms of Use, App Terms of Use and Privacy Notice.
Your personalised agreement sets out the specific services and commercial arrangements agreed with you.
Where a specific service arrangement conflicts with these general terms, the personalised agreement takes priority for that arrangement, subject always to applicable law.
25. CHANGES TO THESE TERMS
We may update these terms to reflect changes in our services, business operations or legal requirements.
The current version will be published on our website with its updated date.
Changes will not retrospectively remove rights or alter an existing contract without an appropriate legal basis. Where a change materially affects an existing agreement, we will notify you and obtain agreement where required.
26. GOVERNING LAW
These terms are governed by the laws of England and Wales.
Any disputes will be dealt with by the courts of England and Wales, subject to any mandatory consumer protections that apply to you.
27. MODEL CANCELLATION FORM
Complete and return this form only if you wish to cancel a contract within an applicable statutory cancellation period.
To: Cian Aldridge, trading as The Athlete Standard
Email: cian@theathletestandard.co.uk
Address: CM2 8AH
I hereby give notice that I wish to cancel my contract for the provision of the following services:
Athlete name:
Service or package:
Date agreement accepted:
Date of cancellation:
Signature:
Date:
You may also cancel by sending a clear statement of your decision to cian@theathletestandard.co.uk. You do not have to use this form.